Award given to the best BRANDED short film from outside Japan, chosen based on eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.

Award given to the best Japanese BRANDED short film, chosen based on eight criteria: essentiality, ability to change perceptions, shareability, strength of message, viewership retention, originality, timeliness, and memory retention.

Award given to the most engaging short film from the perspective of branding that leads to recruitment, based on the criteria of Purpose, Corporate Appeal, Message, Sustained Viewing, Originality, and Memory Retention.

Among tourism promotional films, movies, and videos produced in all 47 prefectures in Japan, the Visual Tourism Award, Japan Tourism Agency Commissioner’s Award will be given to the work that demonstrates the highest level of creativity, promotional impact, and topicality from the perspective of tourism promotion.

Award given to an individual who communicates their values, worldview, and creativity through social media and other platforms, generating empathy and trust through their unique voice and creating new value and possibilities through collaborations with companies and brands.

Award given to a work, project, or individual that has generated significant social impact and buzz through branding using video.

Award given to a work that demonstrates new forms of visual expression and new possibilities in video branding that are unique to the year.