Home / Event Information : “Why Global Brands Partner with imma”: Unlocking New Corporate Possibilities with Virtual Humans
Event Information
“Why Global Brands Partner with imma”: Unlocking New Corporate Possibilities with Virtual Humans
09.28 mon
16:30 - 17:30
the AIR
Why Global Brands Are Betting on Virtual Humans
Meet imma, a virtual model and digital personality
who has collaborated with global brands including IKEA, Coach, BMW, Porsche, Amazon, and SK-II
—and served as an MC at Expo 2025 Osaka, Kansai.
But imma is more than a social media influencer. Virtual humans can become brand ambassadors, storytellers,
and interactive customer touchpoints, creating new ways for companies
to build relationships with audiences across cultures, platforms, and markets.
Sara Giusto of Aww Inc., the team behind imma and other virtual personalities,
joins corporate leaders to explore how virtual humans are being used today—and the opportunities they could unlock next.
Additional speakers will be announced.
Guest
Sara Giusto
Aww inc CCO
Sara Giusto is a producer working at the intersection of creativity and technology. At Aww Inc., she leads creative projects centered on virtual humans, expanding the possibilities of human presence, expression, and brand experience.
After graduating from Musashino Art University with a major in Oil Painting, she worked as a gallery curator before joining Aww in 2020. In 2023, she was selected for Forbes JAPAN 30 UNDER 30 in the Science, Technology & Local category. In 2024, she spoke at TED Conferences as the 3rd Japanese person to do so in 45 years of TED history.
She is also the host of NOICE NOISE on J-WAVE 81.3 FM, Tokyo’s leading FM radio station, where she explores social issues, culture, technology, and global perspectives from Tokyo.