Visual EXPO by BRANDED SHORTS

With scorching heat becoming an annual norm and even posing life-threatening risks, summers in Japan are growing increasingly severe.

Against this backdrop, Kushiro is promoting its exceptionally cool climate-with an average summer temperature of just 18.5�C-under the slogan “Cool Stay Kushiro.” The campaign aims to establish spending the summer in Kushiro as a new seasonal tradition and encourage people exhausted by extreme heat and work-related stress to visit the city.

To showcase Kushiro’s appeal, an original song featuring lyrics inspired by the city has been created in the style of 1980s city pop. Through a music video-style film, the campaign conveys the refreshing coolness and unique charm of summer in Kushiro.