Interview a Company. Turn Its Story into a Film. — What Is Kodansha’s New “Editorial Film” Initiative? —

Home / Event Information : Interview a Company. Turn Its Story into a Film. — What Is Kodansha’s New “Editorial Film” Initiative? —

Event Information

Interview a Company. Turn Its Story into a Film. — What Is Kodansha’s New “Editorial Film” Initiative? —

09.29 tue

10:30 - 11:30

the AIR

“Kodansha Editorial Film” is a video production initiative that goes beyond simply turning
what companies and communities want to communicate into visual content.

Drawing on the editorial expertise that Kodansha has cultivated as a publishing company,
the initiative seeks to uncover values and stories that have yet to be put into words—and preserve them for the future as films.

Editors go into the field, meet people, listen to their voices, and uncover stories that could only come from that particular company or community.

The goal is not to create advertising content that is quickly consumed and forgotten,
but to create stories that will stay with people ten years from now and beyond.
To explore the possibilities of this approach on a broader scale,
we are launching a new collaborative project between Kodansha and the film festival at Visual EXPO by BRANDED SHORTS,
where the full picture of an [entirely new award] will be unveiled live on stage.

Through the launch of this new award and its future development,
we hope to expand the possibilities of a new kind of branded film together with creators, companies, and local governments.

○ Click here for the Kodansha Editorial Film Special Page:https://cstation.kodansha.co.jp/editorialfilm/

Guest

Nobuhiro Nagasaki

Kodansha Ltd.
Deputy Director, Rights & Media Business Division

After working in media planning at an advertising agency, Nagasaki joined Kodansha in 2006.

He currently serves as a Board Member of the Japan Interactive Advertising Association (JIAA),
where he chairs the Content Marketing Committee; a Board Member of the Japan Marketing Association;
a member of the interfm Program Advisory Committee; and a member of the Advertising Week Asia Advisory Council.

Shuichi Iwakiri

Kodansha Ltd.
Rights & Media Business Division
Deputy Director, Media Platform Department

Iwakiri joined Kodansha in 2012. After working in digital media advertising sales,
he moved on to content marketing and new business development in collaboration with companies and local governments, leveraging Kodansha’s manga IP.

Combining the editorial expertise cultivated by publishers with the storytelling power of film,
he launched Kodansha Editorial Film, a new film initiative that uncovers untold stories within companies and communities and preserves them for the future.
He currently leads the project and its development.

Tetsuya Bessho

Tetsuya Bessho debuted in Hollywood in 1990 with the US-Japan joint film "Solar Crisis."
In recent years, he has performed in stage productions of "Les Miserables," "Nine the Musical," and "Urinetown." In 2010,
he received the Iwatani Tokiko Award Encouragement Prize from the Iwatani Tokiko Foundation.
He founded Short Shorts Film Festival & Asia in 1999, which he remains the president of, and received an award from the chief of the Agency for Cultural Affairs.
He has also assumed the position of "Visit Japan Ambassador," part of the Japan Tourism Agency initiative,
and is a member of the expert panel to strengthen content at the Cabinet Secretariat’ s Intellectual Property Strategy Headquarters,
Goodwill Ambassador to the Qatar Friendship Fund, City of Yokohama Committee Member, and EIRN(film classification and rating committee)commission of councilor.